Website icons for the Supercheap Auto website.

Whilst working in-house for Supercheap Auto and after a year of creating assets for the SCA website, i noticed there was a problem of banner blindness when it came to the distinction between the product tiles and the category tiles on the homepage.

Instead of having every banner on the website displaying a full background lifestyle image, my solution was to illustrate some original icons to navigate the categories in that space.

The SCA development team and UX team noticed a great improvement in engagement after the icons were implemented.

If you’d like to check out more of Supercheap Auto please Click Here.

Entry by Zac Davey

What can we do for you?

Get in touch with us today, and see what Paradox Studios can do to help your project.

Back To Top
%d bloggers like this: