Website icons for the Supercheap Auto website.

Whilst working in-house for Supercheap Auto and after a year of creating assets for the SCA website, i noticed there was a problem of banner blindness when it came to the distinction between the product tiles and the category tiles on the homepage.

Instead of having every banner on the website displaying a full background lifestyle image, my solution was to illustrate some original icons to navigate the categories in that space.

The SCA development team and UX team noticed a great improvement in engagement after the icons were implemented.

If you’d like to check out more of Supercheap Auto please Click Here.


Entry by Zac Davey


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