Illustration, layout and digital assets for the ‘Krispy Screams’ Halloween campaign.

Whilst working for a company ‘Apparent’ in Crows Nest NSW, the agency received the brief from Krispy Kreme Australia to create a full campaign suite of assets for their seasonal Halloween range.

The approach to this brief was to create an illustrated style layout with a skeleton in a top hat, bats, faces and witches. Along with the new layout and style, Krispy Kreme requested a temporary change to the standard logo, changing ‘Krispy Kreme’ to “Krispy Scream” to match the Halloween theme.

Entry by Zac Davey

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