Internal campaign assets for Google’s ‘Cash for maps’

Whilst working for a company ‘Apparent’ in Crows Nest NSW, the agency received the brief from Google to create a full campaign suite of assets for their ‘Cash for maps’ internal competition.

The competition was for google employees to refer customers to sign up to google maps, and in turn would be entered into the competition to win either a cash bonus or a Google Nexus 4.

The approach to this brief was to create a lockup logo using Google’s company green and integrating their iconography to convey the association with ‘money’ and keep consistency with Google’s branding.

Entry by Zac Davey

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