Print layout and digital assets for the autumn caramel range from Krispy Kreme.

Whilst working for a company ‘Apparent’ in Crows Nest NSW, the agency received the brief from Krispy Kreme Australia to create a full campaign suite of assets for their new autumn caramel range.

The solution was a warm orange to brown gradient with a soft autumn leaf background, the beautifully deep etched and re-touched product mid centre. The consistent title of “Caramel Escape” to give a feel of autumn freedom and warmth to associate with Krispy Kreme’s caramel range.


Entry by Zac Davey


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